Terraforming The Second Life World

The 11 week process from no Second Life experience to the ability to launch a virtual business!!

Wednesday, February 24, 2010

Final Business Presentations: Body Inc.

Body Inc.


The Body Inc. group consisted of Zach Guido, Raffaele Parisi, Justin Blais, Rebecca Kutner, and Karen Whigham. Their idea of a Second Life tatoo parlor is very interesting. Their avatars were dressed to impress and their presentation went really well.

Second Hope: LOOK ALIVE!!!

While they did produce a great presentation, it looks like some members of Second Hope need a posture lesson. Your trying to sell a business, LOOK ALIVE!!!!!!!


Final Business Presentations: Second Hope

Second Hope



The Second Hope group consisted of Ryan Bean, Bryan Savoie, Kathryn Honikel, and Kathleen Jackura.

The Second Hope group showed off a very nice presentation set up. Before entering the presentation, you teleport up to this room (above). Second Hope gave a great presentation and I look forward to seeing how the business pans out.

Interesting screenshot

During one of the business presentations today, I came upon a great screen shot opportunity. One of our visitors, an actual Second Life investor, seemed very interested in what she was sitting next to. Check out her reaction.




Final Business Presentations: Total Assessment Group

TAG: Total Assessment Group


The TAG group consisted of the following members: Anne Pelkey, Brad Fuller, and Peter Inthirakoth.

The TAG business team created a very unique presentation area with 9 screens. Their presentation was well thought out and was very good considering the small amount of people in the group.




Wednesday, February 10, 2010

Matthew Anthony with one of his virtual turtles!

Matthew Anthony: Second Life Terraformer and former RIT student

-Matthew Anthony with his newest project on his shoulder, virtual turtle pets

-Matthew Anthony presenting in the RIT Island Amphitheater

In class today, we sat in the RIT Island Amphitheater in Second Life to listen to Matthew Anthony. He gave a very interesting talk about his experiences in Second Life. Matthew makes his living by selling virtual goods and services within Second Life. He has been part of a lot of projects and is currently working on new projects. For one of his Co-ops at RIT, he worked with different companies helping them integrate into Second Life and other virtual worlds. He has worked with companies like Warner Bros. and Budweiser. Also, Anthony was a part of constructing over half of the RIT island. He helped create the Amphitheater that we sat in for his presentation. His latest project is selling virtual pet turtles. These turtles have been marketed through social media and just word of mouth. These turtles are a work in process and the features of these will continue to grow. The great thing about them is you can breed them to keep making new colors. From this venture, Matthew is able to live comfortably in New York City (not the cheapest place to live!) These turtles have been a really big hit in the Second Life community. Listening to a success story like this makes me believe that making a living in Second Life is possible!

Tuesday, February 9, 2010

Sparkz Matchmaking business plan in the works

As the end of the RIT quarter nears, we at Sparkz Matchmaking are beginning to work hard at finishing our preliminary business plan. The plan is going to demonstrate our great idea for a Second Life dating service. I am looking forward to seeing this all on paper, because I think we have great ideas for the business. We still have many things to sort out, such as business models and revenue models. Also, we still need to discuss marketing campaigning ideas. I am also really excited about our mascot, Sparkz Violet. I think we can use her to do many great things to promote our service. The plan is due in less than two weeks, and we will present the plan at that time. I like our group because we are all excited to do this project. Over the next 10-14 days, we will be hard at work in the RIT library. Enough blogging, its time to write a business plan!

Wednesday, February 3, 2010

Branding myself 'inworld'


While I have established many web based branding outlets, I have yet to bring these to avatars inside of Second Life. With my personal branding board, avatars can learn a lot more about Matthew Ixito. My personal branding board links avatars directly to my twitter page and this very blog. Eventually the board will link avatars to the Sparkz Matchmaking blog that is still being planned out. The links are not working yet, mostly because I still do not understand how to work with scripts inside of Second Life(or anywhere for that matter). My overall goal for this 'inworld' personal branding strategy is to earn a good reputation amongst fellow avatars. Through social media outlets such as facebook I have built up a good reputation amongst my peers. Now I am attempting to build that same reputation inside of Second Life. I believe that through exciting tweets and blogposts I can earn other avatars trust. If they trust me, then they may begin to trust anything I am affiliated in. This can bring great rewards for Sparkz Matchmaking. We are selling relationship, so why not develop a good relationship with the Second Life community. Virtual dating is a touchy subject, and I believe trust is the most important factor in becoming a successful dating service. For now, fellow avatars can follow me on twitter and here on blogspot through my personal board 'inworld.' Above is a picture of my board. Feel free to check it out for real(or virtually depending how you think) inside of Second Life at the RIT island.